Differentiators For the Future of Branding

In the world of branding, the playing field has been relatively accessible for businesses with little to no budget.

Canva is free, a subscription to Photoshop is $20, and there is a plethora of information on social media platforms.

So naturally, most early startups make the most with these resources.

In theory, there is nothing wrong with this. Accessibility is always good. However, that’s not to say it doesn’t bring about other problems.

THE ISSUE(S)

We have to accept that the direct result of this accessibility is an oversaturated market.

Meaning.. Everyone is a designer nowadays.

Anyone can design a logo, and anyone can create a website. Trust me, I speak from experience.
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‍“I think I’ll just use Squarespace”
“No thanks, I’m gonna go with Wix.”

‍These companies sell you on the point that you can skip the middleman. They advertise that you don’t need to hire anyone else, that you can do it all yourself.

But here’s the thing: these tools are not only limited technology-wise, but also experience-wise.

Sure, you can spend weeks navigating the headache that is Squarespace and Wix. But let’s be real, those tools never work as promised.

There’s always another tier you have to pay for, the straightforwardness they promised ends up being not so straightforward, etc etc. The tedious list of problems goes on and on.

And if you somehow make it through that, what’s the result?

Your result will probably be just another generic website–another bottle on the shelf amongst hundreds of others.

And that’s not a jab at your skillset. It’s simply the reality of the software. They can technically get the job done with their templates and generic color palettes, but they can’t bring your brand to life. They can’t apply those important details required for you to surpass your competitors.

This means that the real distinguishing factors lie elsewhere.
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THE DIFFERENTIATOR(S)

User Experience & User Interface (UX/UI)

Think of this as the secret sauce. Yes on the surface it’s typography, color theory and design layout. But in reality, it’s so much more.

It’s how the product feels. How it performs, how it functions, and how it supports the foundation of your brand.

It’s quite literally, crafting every aspect of your user’s experience– aura, aesthetic, usability. These are those important details that the generic software gloss over.


Future Proofing

Today’s landscape is ever changing; innovations and disruptions seem to happen on a weekly basis. This is where future-proofing plays a crucial role.

The trick is to build a company whose business model won’t be ruined by innovation, but will be improved by it.

It’s becoming all too common of a trend to wake up one morning and find your startup completely obsolete because OpenAI dropped a new GPT feature.


Distribution

Marketing, marketing, marketing. That’s the only way you’re going to stand out from your competitors.

A good rule of thumb to follow is this: for every 1 hour spent on engineering, spend 1 hour on marketing.

This is to ensure that your work doesn’t go to waste. Because let’s be real, what good is the best product in the world if no one knows about it?

At all times you must be asking yourself how you are going to generate buzz. This is crucial.
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WHY KIWI?

Earlier, I said the accessibility to design tools has been a huge positive for small businesses and startups, and I still stand by that statement.

But, a huge consequence of that, is an oversaturated, highly competitive market.

This is where we come in.

In this fast-paced landscape, you’re going to want a creative partner that knows how to stay ahead of the curve with everything and anything.

That’s where our system shines. Those differentiators? We’re already miles ahead of them. Because that’s what we do.

That’s the Kiwi Difference. 🥝