We partnered with House of Era, a housing company based out of San Diego to take their idea from concept to scalable product.
In an industry known for overpricing, hidden fees, and false marketing, House of Era is quickly gaining popularity amongst professionals for cutting through it all.
One of our early starting points was compiling all of Era's customer data and constructing two detailed user personas based on the company’s analytics.
These personalities were considered a base average of Era's traditional clientele and were accounted for every step along the way to ensure all needs were being met.
House of Era's website was handcrafted to capture the company’s brand and elegance without sacrificing technological strength.
We relied heavily on traditional design principles such as typography and UI grids to exec a premium and intuitive user experience.
Our goal was to simplify traveling for work in an industry known for overpricing, hidden fees, false marketing and stress.
The platform we built helped cut through all of those issues while prioritizing an effortless experience.
Another crucial aspect was implementing consistent choreography across components throughout the site to provide a premium user experience.
In order to ensure clarity throughout the team, we crafted a specs document that could be referenced by designers and engineers.
House of Era's platform was handcrafted to capture the company’s brand and elegance without sacrificing technological strength.
Our goal was to cut through all the issues for in an industry known for overpricing, hidden fees, and false marketing.
Another crucial aspect was implementing consistent choreography across components throughout the site to provide a premium user experience.
In order to ensure clarity throughout the team, we crafted a specs document that could be referenced by designers and engineers.
Powerful technology and beautiful design is what makes the House of Era identity feel modern, elegant, and practical.
Every element works together to establish security and trust across the digital and real-world landscape.
What good is a company if it's not built to grow? The brand system we built can be easily referenced by employees and execs for clarity and consistency.
The guidelines covered every visual detail giving the Era team the tools to scale with confidence and coherence.
If you've made it this far, it means you enjoyed this project. We appreciate that. Thanks for taking a closer look at our work.