We partnered with Outfox Health, a healthtech startup based out of San Francisco that is simplifying the health insurance industry.
We translated their vision into a product experience within a space overdue for reinvention because of its complexity and confusion.
An early step was building detailed personas to ensure the product addressed the needs of real individuals. These were the anchors in shaping a journey that felt personal and intuitive.
The Outfox website was reflects the product’s clarity and its user's behavior. This was key to introducing Fox AI with a confidence that could convert visitors into subscriptions.
This was one of the technical documents that was given to the dev team. It is a complete overview of how the website and mobile application would function and harmonize.
Consider this a visual representation of how our user's will interact with Outfox based on behavioral data.
We designed the Outfox AI assistant interface to make complex health insurance information feel simple and conversational.
The goal was to create a focused interaction model that translated dense policy data into clear, human-centered responses.
We developed a visual identity that feels modern, clear, and grounded in empathy. Every element was designed to ensure consistency and build trust across both digital and real-world interactions.
We delivered a complete brand system for consistency and to ensure the identity could grow with the company.
The guidelines cover every visual detail, from logo and typography to tone and layout, giving the Outfox team the confidence to scale with coherence.
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