The rebranding of the great and historic San Diego Chess Club
We had the opportunity to partner with America's Finest Chess Club for a complete brand overhaul.
From a fresh new logo to a refined identity and an all-new website, we helped take their brand to the next level.
Since the club is based in the center of San Diego, we incorporated that into the new logo: the key chess piece set against a backdrop of the city's skyline.
Our goal was to create a clean, sleek, digital experience with an interface that works seamlessly across all devices.
Chess is more than just a game-it's a lifestyle. Which is what we aim to embody for their site.
In an era where the game has never been more accessible, it only made sense to make the club equally accessible.
Free play, tournaments, future events, FIDE results, and study guides are all just one click away.
The colors, font, and visual imagery that worked as a reference throughout the duration of the project to ensure consistency.
If you're reading this, it means something spoke to you - and that's just plain cool. You've got a million other places you could be, but you're here with us. Thanks.