Crafting a modern mobile experience for Dallas’ go-to coffee shop
With seven locations across Dallas, White Rhino Coffee is a proud fixture in the city’s small business community.
We had the privilege to completely redesign their mobile app, elevating both their digital experience and brand presence.
Who uses this app? What are their habits? What do they need? What do they expect?
Understanding the user was our launching point. We knew that if we followed their wants and needs, everything else would fall into place.
We grouped the Rhino's demographic in two user personas. These are the consumer types that use the app the most.
We gave the customer the ability to tailor their profile to meet their coffee needs.
Ordering, customizing, and tracking Rhino Points is now easier than ever.
Pick your drink, customize it, pick it up. It's that easy. It doesn't matter how complex the order gets, it'll always be straightforward.
The colors, font, and visual imagery that worked as a reference throughout the duration of the project to ensure consistency.
If you've scrolled this far, it means you enjoyed this project - and that's dope. You could've been anywhere in the world, and you're here with us. We appreciate that.